How to increase the uptake of development interventions? Considering the Theory of Planned Behaviour

How to increase the uptake of development interventions? Considering the Theory of Planned Behaviour

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Kaplan, Lennart C. / Jana Kuhnt / Katharina Richert / Sebastian Vollmer
Discussion Paper 10/2019

Bonn: German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE)

ISBN: 978-3-96021-100-6
DOI: 10.23661/dp10.2019
Price: 6 €

A crucial prerequisite for the success of development interventions is their uptake by the targeted population. We use the set-up of interventions conducted in Indonesia and Pakistan to investigate dis-/incentivising factors for a programme’s uptake and support. Making use of a framework grounded on psychological theory – The Theory of Planned Behaviour – we consider three determinants for intervention uptake: personal attitudes; subjective norms (influenced by important others); and the perceived ease of performing the desired behaviour. As most development interventions are characterised by a cooperation between local and international agents, we investigate a potentially important dis-/incentivising factor further: the salience of the implementer’s background.
Our findings show that attitudes, subjective norms, and ease of use are indeed associated with increased uptake in our two culturally different settings. Conducting a framed field experiment in Indonesia, we go on to show that the study population in the Acehnese context exhibits higher levels of support for the project if the participation of international actors is highlighted. We find that previous experience with the respective actor is pivotal. To strengthen supportive behaviour by the target population for locally led projects, it is essential to foster local capabilities to create positive experiences.
Hence, our results encourage development research and cooperation, first, to consider personal attitudes, subjective norms, and the perceived ease of use in the design of interventions in order to increase uptake. Second, and depending on the country context, implementers should consider previous experience with and attitude towards partners – either local or international – when aiming to achieve behavioural change.

About the authors

Kuhnt, Jana

Development Economist

Kuhnt

Kaplan, Lennart

Economist

Kaplan

Further experts

Marschall, Paul

Economist 

Oehler, Hannes

Economist 

Scholtes, Fabian

Economist 

Strupat, Christoph

Economist 

Klingebiel, Stephan

Political Scientist 

Römling, Cornelia

Economist 

Wingens, Christopher

Political Scientiest