From information to action – communication for change
Development and Climate Days 2018
Katowice, Poland, 09.12.2018
German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE), Red Cross Red Crescent Climate Centre
Public awareness and participation are fundamental for enhancing actions under the Paris Agreement. Communication should play a vital role in providing the public with access to information in a form that is both easily understandable and motivates people to act for climate. However, climate communications faces various challenges: from oversimplifying facts to climate denial and fake news. This session aims at illuminating new ways of reaching out and transforming knowledge into action while searching for answers to the essential question how to engage about the climate crisis with people who are struggling with severe challenges in their day-to-day life..?
The session will start with visual examples of engaging campaigns and end with a with a project parkour where participants can contribute their own ideas.
- Laurie Goering (Thomson Reuter Foundation)
- Binbin Wang (China4C)
- Sonia Whitehead (BBC Media Action)
- Adriana Valenzuela (UNFCCC)
- Aaron Gray-Block (Greenpeace International)
Session Facilitator and moderator: Astrid Dirksen