Behave and save? Behaviour, energy efficiency and performance of micro and small enterprises in Uganda

Never, Babette
Externe Publikationen (2016)

in: Energy Research & Social Science 15/2016, 33-44

This paper analyses the role of behavioural factors for the energy management of MSEs in Sub-Sahara Africa for the first time. Drawing on semi-structured interviews and focus group discussions in Uganda, it finds that behavioural barriers impeding energy efficiency contribute to the limited performance of MSEs in Uganda. Limited self-control and short-term thinking, habits, a status quo bias and a lack of trust impede the uptake of energy efficiency, while first-hand experience with efficient technology, implementation intentions and social learning can be conducive. Behavioural insights on energy efficiency therefore present another piece of the puzzle on MSE performance.

Über die Autorin

Never, Babette

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Never

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