in: Eugenia da Conceição-Heldt / Martin Koch / Andrea Liese (Hrsg.), Internationale Organisationen, Politische Jahresschrift 49 (Sonderheft)
ISBN: 978-3-8487-0484-2
Information
International organizations are confronted with an increasingly heterogeneous audience vis-à-vis which they have to legitimate themselves if they want to gain and maintain acceptance for their activities. By examining the IAEA, the UNHCR, the IUCN and OAU and its successor, the AU, we show how the legitimating constituency of the respective organization has widened, in how far this has led to a diversification of the demands on the respective organization and how the organizations have reacted to that. We find a general trend towards a more diversified audience-tailored form of communication. In contrast, each organization adopts its own content-specific reaction to the new demands.