Development-Policy Communication Today

Ruchser, Matthias
Mitarbeiter sonstige

in: German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE) , Annual Report 2011-2012: building bridges between research and practice, 62-65

ISBN: 978-3-88985-620-3

It is commonly believed that “good things speak for themselves”. But this is not the case! A research institute that offers policy counselling and training like the German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE) should not limit itself to peddling ‘research for researchers’. In order to disseminate academic know-how smart ‘knowledge marketing’ is needed. The modern and international approach adopted by the DIE Communications team, therefore, suits our policy field and its international orientation. With its introduction of more efficient and innovative instruments for knowledge marketing and communications, the DIE is well positioned to target specific audiences with content, recommendations and strategies.

Today the German Development Institute still makes use of traditional instruments such as press announcements, printed publications and mail orders, although the focus has shifted to electronic communications and all the features of Web 1.0 and Web 2.0. However, our Annual Report is still available as a print copy. The Institute’s communications about development policy are distinguished by their topical orientation, professionalism and use of both traditional and innovative instruments for communication. We leave it to others to communicate through slogans only.